Living Proof's Full Volume Blast for that Just F*cked Look

On the subject of hair, Beauty Wonkette insists that size matters. Everyone wants big hair these days — not ‘80s big, but big, no less — hair that’s slightly messy, marginally textured, and very thick - the way your hair looks after a particularly athletic romp in the hay. Extensions help with this, but they’re expensive, and reallty not good for your hair. Volumizing formulas posit themselves as a quick fix, but they’re mostly terrible. Here, however, is something that Beauty Wonkette promises to do the job: Living Proof’s Full Dry Volume Blast spray.

The spray is the latest innovation from the brand backed by Jennifer Aniston. Not quite a texture spray, and only vaguely reminiscent of a dry shampoo, Full Dry Volume Blast sits in a category of its own. Say you’re on the second or third day of your blowout and your hair is beginning to look a bit limp. Spray Full Dry Volume Blast from root to ends in two- to three-inch sections in your hair. Tousle your hair with your fingers for a lift and to define piece-y waves. Unlike most texture sprays, Full Dry Volume Blast doesn’t leave a sticky or chalky residue behind. Hair feels light, like it’s just been washed, but not stiff and dry. Results appear to last for about a day, and not much longer.

The MIT nerds at Living Proof always have a very scientific explanation for their products, and Full Dry Volume Blast is no exception. Scientists at the brand developed a patent-pending formula that includes something called Expandable, Textured Aero-Spheres, or ETAS. The molecular ETAS mushroom in size when spritzed on hair, which in turn creates volume. And since these “spheres” are filled with air, the volume never weighs hair down. The result is hair that appears lifted without sacrificing touchability. It’s the best midweek pick-me-up for your hair, especially if it’s a sad, flat affair.

Living Proof Full Dry Volume Blast, $29 at Sephora.


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