Have you ever purchased a Barbara Sturm product, even ENJOYED a Barbara Sturm product, and wondered why the hell it cost so much? Well, there's a new Barbara Sturm in town and her name is Dr. Lara Devgan. This famous NYC plastic surgeon and media darling has her own line of products selling at all the beauty gatekeeper retailers like Sephora, Violet Grey and now Netaporter. Prices are jaw dropping and range from $65 to $300.
Yikes! This stuff must be INCREDIBLE. Check out what they're saying about Dr. Lara Devgan Scientific Beauty: "Luxury medical-grade skin care by a renowned beauty expert. Intelligent, clinically effective, clean beauty products based in the heart of New York City. As seen in Vogue, Allure, Harper’s Bazaar, and Forbes." And, surprise, surprise, just like Barbara Sturm, she credits celebrity fans like Kim Kardashian and Bella Hadid for really moving the needle for her brand.
Rather than babble on, Beauty Wonkette thinks it best to just cut to the chase. Essentially every product in the line has a 98% - 100% comparable dupe selling at a fraction of the price. As shocking as it is, it really looks very likely that this is just a private label line with customized packaging. Beauty Wonkette has NOTHING against private label lines. In fact, Beauty Wonkette kinda loves them. Many doctor’s offices or estheticians have their own brands, and yes, sometimes what they sell start out as a product from a private label line to which they add professional grade or proprietary ingredients, but it’s rare to see a private label line marketed so aggressively and at more than 3X the price of comparable products. If you're wondering how an elite level retailer like Violet Grey could have missed this before they not only carried the line, but featured it, you might conclude that they could care less, because if consumers buy what is marketed to them, it’s on us? Beauty Wonkette is just saying it's certainly food for thought.
Because this seems to be an increasingly common practice, Beauty Wonkette is going to make it a practice to feature dupes of products that are often available at a fraction of the cost. Sometimes, they may be an identical match, sometimes perhaps and 80 or 90% match. Either way, Beauty Wonkette will let you know. Kim Kardashian and Bella Hadid may not give a crap, but us working chicas have to be smart.
Here are a few super affordable Dr. Lara Devgan dupes:
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